Internet is seen as a strategic channel by Barclays Bank India to source business, due to SVG's excellent work in delivering numbers of quality leads, through the search and affiliate campaigns.
We got excellent quality of leads with very high contact rates. We have got positive feedback on both the front end form as well as the interface developed to access the leads, the periodic analysis reports too helped improve the campaign.
Krishna Kota, Brand Manager, Retail Banking. Barclays India.